Services & sets · New York, NY

Flattery gets sent back. Truth, well lit, stays sold.

We photograph your goods the color they are, the size they are, the grain they have. Then we give them the kindest light on West End Avenue. Three disciplines. Four sets. Every price below is the price on the invoice.

  1. White sweepin every set
  2. Lifestylefrom $615
  3. 360° spin$145 a product
01 07 13 19 25 31
Day five. A contact sheet, a grease pencil. You circle what stays.
Three lights

A listing answers three questions. What is it? How does it live? What’s on the back?

One room, one floor, one week. We answer all three — and keep the answers in the same light, so your whole shop looks shot on the same morning.

A matte black ceramic vase alone on a pure white paper sweep with one soft shadow beneath it
The first image

White sweep. The number, hit.

The frame a buyer meets in the search grid, before they’ve decided anything. Paper, strobe, one honest shadow. Nothing else asks for the eye.

Ground
Pure #FFFFFF, clipped clean
Output
2,400 × 2,400 px
Angles
Front, back, profile, top, detail
Shadow
Kept soft — or lifted, on request
Best for
Shopify, Etsy & Amazon main images
$340 in every set, from Window · extra white frame $34
Find it in the sets
A beeswax candle and folded linen on a walnut table, striped by early light through window blinds
The second image

Lifestyle. A table, a window, a morning.

Before noon the east window does the lighting. We build a small scene around your piece — walnut, linen, slate, a cup of something — and let the shadows fall where they fall.

Light
East window, sunrise to noon
Surfaces
Walnut, slate, linen, plaster, paper
Props
Our shelves, or sourced from $60
Styling
Quiet. Your piece stays the subject.
Best for
Etsy galleries, banners, social
$615 begins with Storefront · extra lifestyle frame $34
Describe the scene you see
A leather ankle boot turning on a white turntable, its heel traced by a thin magenta rim light
The last image

360° spin. Thirty-six frames, all the way round.

The slow table turns ten degrees at a time. Every seam, the stitch at the heel, the back of the label nobody thought to show. The buyer turns it. The doubt goes.

Frames
36, one every 10°
Exports
GIF, MP4, and the loose JPGs
Loop
Frame 36 meets frame 1, clean
Limits
Up to 30 in wide, 15 lb
Best for
Shopify themes, product pages, ads
$145 per product, on any set · one in Arcade, three in The Whole Lane
Ask for a spin
The four sets

Count the frames you’ll keep. That is your set.

Every set carries color matching at 5000K, dust-and-lint retouch, marketplace crops, and files named by your SKU. Nothing is billed until you’ve approved the contact sheet.

Return shipping is $22, insured, on Window, Storefront and Arcade — The Whole Lane sends the box home on us. Need it in three working days? Rush is $95 a set.
Set Frames Products White · Lifestyle 360° spins Revisions Price Reserve
WindowOne drop, one hero. 10 Up to 3 10 · — no lifestyle —none 1 round $340$34.00 a frame Reserve a Window
Most pickedStorefrontA small collection, a little life. 20 Up to 6 16 · 4 —none 1 round $615$30.75 a frame Reserve a Storefront
ArcadeA season’s line, turned round. 35 Up to 12 25 · 10 1 2 rounds $1,035$29.57 a frame Reserve an Arcade
The Whole LaneThe full shop, relit. Box home on us. 50 Up to 20 35 · 15 3 2 rounds $1,385$27.70 a frame Reserve the Lane
Still weighing it

A rule of thumb, from the light table.

One product, one launch day
Window
A collection, and a mood to sell it in
Storefront
A full season — or anything a buyer wants to turn over
Arcade
A whole shop moving to new photographs at once
The Whole Lane
Before you pack

Thirty inches of paper. Here is what fits on it.

The sweep runs 30 inches wide. The slow table carries up to 15 pounds. Within that, most things made in small studios are welcome.

Send it

Gladly, on the sweep.

  • Leather goods and small accessories
  • Ceramics and glassware under 12″ tall
  • Candles, soaps, skincare
  • Jewelry and watches
  • Apparel, folded or flat-laid
  • Prints, books, stationery
Write first

Yes — with a plan.

  • Glass or ceramics over 12″ tallWe’ll send a packing note made for them.
  • Fine jewelrySo we can agree on insured shipping both ways.
  • Candles in July and AugustHeat travels faster than parcels.
  • Anything over 15 lbWhite sweep is fine; the slow table isn’t.
  • More than 20 productsWe’ll split it across two shelves and quote it.
Not on our sweep

Better elsewhere.

  • Food that spoils in transit
  • Furniture wider than 30″
  • Live plants
  • Clothing that needs a model wearing itWe’re a still-life studio, and proud of it.
An open kraft box lined with tissue, holding a leather wallet, a ceramic cup and a handwritten packing slip
When you’re ready

Pick a set. Pack the box. Leave the light to us.

Write with what you make and how many. Within one working day you’ll have a project number, a packing slip, and a shelf in 12G with your name on it. We answer Mon–Fri, 8:30am–4:30pm.