Flattery gets sent back. Truth, well lit, stays sold.
We photograph your goods the color they are, the size they are, the grain they have. Then we give them the kindest light on West End Avenue. Three disciplines. Four sets. Every price below is the price on the invoice.
Day five. A contact sheet, a grease pencil. You circle what stays.
Truth, well litWhite sweep#FFFFFFLifestyle in east light360° · 36 framesMatched at 5000KFiles named by SKUCobbler's LaneTruth, well litWhite sweep#FFFFFFLifestyle in east light360° · 36 framesMatched at 5000KFiles named by SKUCobbler's Lane
Three lights
A listing answers three questions. What is it? How does it live? What’s on the back?
One room, one floor, one week. We answer all three — and keep the answers in the same light, so your whole shop looks shot on the same morning.
01
The first image
White sweep. The number, hit.
The frame a buyer meets in the search grid, before they’ve decided anything. Paper, strobe, one honest shadow. Nothing else asks for the eye.
Ground
Pure #FFFFFF, clipped clean
Output
2,400 × 2,400 px
Angles
Front, back, profile, top, detail
Shadow
Kept soft — or lifted, on request
Best for
Shopify, Etsy & Amazon main images
$340in every set, from Window · extra white frame $34
Before noon the east window does the lighting. We build a small scene around your piece — walnut, linen, slate, a cup of something — and let the shadows fall where they fall.
Light
East window, sunrise to noon
Surfaces
Walnut, slate, linen, plaster, paper
Props
Our shelves, or sourced from $60
Styling
Quiet. Your piece stays the subject.
Best for
Etsy galleries, banners, social
$615begins with Storefront · extra lifestyle frame $34
The slow table turns ten degrees at a time. Every seam, the stitch at the heel, the back of the label nobody thought to show. The buyer turns it. The doubt goes.
Frames
36, one every 10°
Exports
GIF, MP4, and the loose JPGs
Loop
Frame 36 meets frame 1, clean
Limits
Up to 30 in wide, 15 lb
Best for
Shopify themes, product pages, ads
$145per product, on any set · one in Arcade, three in The Whole Lane
Window · $340Storefront · $615Arcade · $1,035The Whole Lane · $1,385Invoiced after proofsPriced by the frameWindow · $340Storefront · $615Arcade · $1,035The Whole Lane · $1,385Invoiced after proofsPriced by the frame
The four sets
Count the frames you’ll keep. That is your set.
Every set carries color matching at 5000K, dust-and-lint retouch, marketplace crops, and files named by your SKU. Nothing is billed until you’ve approved the contact sheet.
Return shipping is $22, insured, on Window, Storefront and Arcade — The Whole Lane sends the box home on us. Need it in three working days? Rush is $95 a set.
Invoices payable by Visa, Mastercard, American Express, or Apple Pay.
Fits the sweepThirty inches acrossFifteen pounds on the slow tableGlass welcome — write firstYour shelf in 12GCobbler's LaneFits the sweepThirty inches acrossFifteen pounds on the slow tableGlass welcome — write firstYour shelf in 12GCobbler's Lane
Before you pack
Thirty inches of paper. Here is what fits on it.
The sweep runs 30 inches wide. The slow table carries up to 15 pounds. Within that, most things made in small studios are welcome.
Mug · 4″Tote · 16″Lamp · 28″0″6″12″18″24″30″
Send it
Gladly, on the sweep.
Leather goods and small accessories
Ceramics and glassware under 12″ tall
Candles, soaps, skincare
Jewelry and watches
Apparel, folded or flat-laid
Prints, books, stationery
Write first
Yes — with a plan.
Glass or ceramics over 12″ tallWe’ll send a packing note made for them.
Fine jewelrySo we can agree on insured shipping both ways.
Candles in July and AugustHeat travels faster than parcels.
Anything over 15 lbWhite sweep is fine; the slow table isn’t.
More than 20 productsWe’ll split it across two shelves and quote it.
Not on our sweep
Better elsewhere.
Food that spoils in transit
Furniture wider than 30″
Live plants
Clothing that needs a model wearing itWe’re a still-life studio, and proud of it.
When you’re ready
Pick a set. Pack the box. Leave the light to us.
Write with what you make and how many. Within one working day you’ll have a project number, a packing slip, and a shelf in 12G with your name on it. We answer Mon–Fri, 8:30am–4:30pm.
Mon–Fri 8:30am–4:30pm110 West End Avenue 12G(732) 580-4329info@withcobblerslane.comNew York, NYMon–Fri 8:30am–4:30pm110 West End Avenue 12G(732) 580-4329info@withcobblerslane.comNew York, NY